PRESS RELEASE: Health Guide for Women of Color Launches in the Twin Cities

FOR IMMEDIATE RELEASE:

Health Guide for Women of Color Launches in the Twin Cities

Hosting event “Together in Pink: Uniting to Close Health Gaps”

(Minneapolis – October) The Twin Cities’ first health guide targeting multicultural women is launching this October with a special kick off reception to introduce the premier publication to Minnesota. “Together in Pink: Uniting to Close Health Gaps” is the official launch party for the Girlfriends Health Guide for Women of Color®, taking place 5:30 pm to 7:30 pm October 27th at The Metropolitan Ballroom & Clubroom, 5418 Wayzata Boulevard, in Golden Valley, MN.

Pull out your pink attire, support breast cancer education for women of color, and prepare to inspired, motivated, and uplifted by the music, networking, and celebration. Join the host of local celebrities, media and civic leaders. Attendees will dine on heavy hors d’oeuvres, receive makeovers, chair massages and be eligible to win giveaways plus receive a gift bag of surprises. Those interested in healthcare and awareness for ‘women of color’ are strongly encouraged to attend. There is no charge.

“We are excited to join the Girlfriends Health Guide family,” said Latisha Gray, the Twin Cities publisher, is a health marketing specialist who also works in education. “It’s critically important for the Twin Cities to have a publication of this nature as new data from the Wilder Foundation has just shown that there is an ‘unequal distribution of health’ especially among communities of color in the Twin Cities. Our mission is to inform, enlighten and empower women of color to close the gaps on health disparities.”

The quarterly, purse-sized Girlfriends Health Guide for Women of Color® in The Twin Cities is the most recent to join the publication’s network already in distribution in Milwaukee, Chicago , Atlanta, and Dallas. Matthew Johnson, founder and CEO, said additional markets are slated to launch in 2011.

“Girlfriends is more than just a magazine, it’s a movement,” Johnson said. “The Twin Cities is a very important market to us and we’re looking forward to growing this market, providing readers relevant content, and offering sponsors an opportunity to reach the ‘women of color’ market and drive change in their health.”
General Mills Multicultural Community Relations, the YMCA of Metropolitan Minneapolis, Medica, and NorthPoint Health and Wellness are a few of the key sponsors supporting the launch of Girlfriends Health Guide in Minnesota. The publication is nationally partnered with numerous organizations including Susan G. Komen for the Cure® Circle of Promise, Centers for Disease Control, and American Heart Association to co-host a series of special events around the country, including health disparities conferences and ‘Work It Out’ Fitness Demonstrations.

In the inaugural The Twin Cities edition, read the cover story of how Cindy Kent, a Marketing Executive at Medtronic makes her health a priority as she balances a high-powered corporate life, her family, her calling as an Evangelist, and her work in the community. Readers will also find compelling stories on fitness, going ‘natural’ and other stories to help “girlfriends” incorporate a balance of life, work and most importantly, health into their lives.

For more information or to RSVP, register online at http://mspgirlfriends.eventbrite.com or contact Latisha Gray, at 612-567-6155.

Girlfriends Health Guide for Women of Color® currently publishes 250,000 issues quarterly and with The Girlfriend’s Network viral communications model has nearly 30,000 members nationwide. More information can be found online at http://www.girlfriendshealthguide.com.

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